Q&A

WordPress is a popular content management system (CMS) that you can use to power your website on your own hosting plan. WordPress makes creating a blog, landing page, online store, forum or other website possible for users around the world.

WordPress itself is a free, open-source web software but to use it you will need to invest in a web hosting plan.

SEO is short for Search Engine Optimization. This effects how you rank in search results on search engines such as Google, Bing and Yahoo. There are many factors that SEO takes into account including content quality, backlinks, structured data, sitemaps and more.

WordPress is SEO friendly but it will not do all the work for you. WordPress is setup to make it easy for you to manage and improve your SEO but just moving your blog to WordPress likely won’t change your search engine rankings.

One of the easiest ways to improve your SEO is with a WordPress plugin. We recommend using Yoast SEO, which adds options for:

• Titles & meta
• Social links
• XML sitemaps
• Breadcrumbs
• And more

There are lots of ways you can optimize and potentially speed up WordPress on your website. Here are a few ways you can improve your site speed today:

• Enable WordPress caching
• Upgrade your PHP
• Invest in better hosting
• Choose a quality theme
• Cleanup your plugins
• Optimize images
• Cleanup your database

If you don’t want to worry about your web security we suggest choosing a good managed hosting plan that includes daily backups, firewalls and malware scanning to keep your server safe. And if you want to add an extra layer, consider a security plugin such as iThemes Security or Wordfence.

Yes you can! There are a ton of ways to make money with WordPress

Yes you can! With WordPress you have the option to install it locally (on your computer) on almost any operating system. Depending on your skill level you can use a third party software like Desktop Server or Local by Flywheel, or manually install WordPress

Most definitely! It’s been proven again and again by business after business. In fact, not utilizing social media marketing can actually harm your business, since having an online presence on social media is simply expected of any reputable firm these days.

Whether your business is taking advantage of it or not, social media has forever changed the way that consumers communicate with businesses, and vice versa. Being accessible to your customers via social media is a vital means of developing relationships with them and helping them through the sales funnel.

Yes! A blog is one of those non-negotiables. Apart from all of the benefits it provides on its own, such as increasing your credibility as an industry expert and providing fresh, keyword-rich content on a regular basis to please the search engines, a blog is a vital component of social media marketing.

There is no set answer to this question because you need to have a presence wherever your customers are – and different businesses have different audiences. One demographic spends most of their time on Facebook, while another really only engages on LinkedIn, and some divide their time equally between three or more sites.

It’s important for both, but in different ways. While B2C businesses can focus on more light-hearted, fun social media posts, B2B businesses need to use social media to share valuable industry content. As a tool for connecting a business with its customers, however, social media is vital to both.

Videos are becoming more and more important in the world of social media marketing. YouTube gets over 4 billion views per day! Promote your brand’s image through a video, let your audience have a peek behind the scenes at your business, or make a how-to video.

The best way to find out what type of content converts most effectively for you is to test, tweak, and test again until you find the right fit.

Timing is everything in social media marketing. The good news is, by using social media you have the opportunity to reach your specific audience in real-time. But even though there are many tools you can use to schedule and automate posts to save some time, you’ll also want to keep track of the activity on your social media accounts throughout the day, so that you can provide timely responses to audience questions and comments.

Email marketing can seem like a deceptively simple task at first glance, but once you get into the trenches, it becomes clear that it’s anything but. Luckily, we’re here to help point you in the right direction.

Actually, statistics show that email reaches three times more people than Facebook and Twitter combined. That’s a significant difference. Social media marketing is wildly popular and becoming even more so every day, but it is definitely not taking the place of social media marketing any time soon.

The biggest mistake people make when starting out is choosing the wrong blogging platform. Basically, there are two types of WordPress. First, there is WordPress.com which is a blog hosting service, and then there is WordPress.org also which is the famous self-hosted WordPress platform that everyone loves.

To get started with a WordPress website, you need a domain name and WordPress hosting.

The challenge is that a lot of doman registrars try to upsell other services. This confuses the small business owners who are just starting out.

Each year billions of dollars worth of damages are caused by data loss. Almost every website on the internet is prone to accidents, theft, hacking attempts, and other disasters.

Your most powerful line of defense against these threats is automated backups. Without a backup, you could lose all your WordPress data, and it would be very difficult to recover it (sometimes even impossible).

We have seen many beginners and even experienced WordPress users who don’t install updates on their site. Many of them believe that doing so will cause errors and could break their site.

That’s not true.

You can easily and safely update WordPress without breaking your website. By not updating WordPress, you leave your website vulnerable to security breaches while using outdated software.

If you want to grow your business with confidence, then you need to know how people find and use your website. That’s where Google Analytics can help.

One of the worst mistakes is inconsistency – only posting sporadically, and not responding when consumers reach out to engage. Another biggie is using social media as a place to announce your own content and nothing more, without ever engaging in discussions or adding comments to the post that make your audience want to click or like or share.